Win-back automations
Bring last month's regulars back before they pick a new place.
You already know who stopped coming — if you look. Easy Loyalty watches visit dates, balances, rewards, and birthdays, then sends one lock-screen message per period so a quiet customer is not a lost one.
7-day free trial · No customer app
We saved your spot
nowIt's been a month — your stamp card is still on 5 of 8.
Weekday Studio
Apple Wallet · Google Wallet
Stamps
5 / 8
Last visit
32 days
- Automation types
- 4
- Send per period
- 1
- Delivery
- Lock screen
What silence costs
The regular who vanishes rarely gets a phone call.
Owners are busy. Spreadsheets of 'last visit' do not get opened. Meanwhile the 6-week hair client books somewhere closer, and the cafe regular finds a new morning stop.
- 01
Without a visit log you cannot tell a drifted regular from a tourist.
- 02
Manual 'we miss you' texts feel awkward and stop after the first week of enthusiasm.
- 03
A birthday or an unspent balance is a natural reason to write — if anything reminds you.
Practical plays
Four rules that send themselves.
Each automation claims a send per customer per period. Nobody gets the same nudge twice in that window.
Play 01
Set a day threshold that matches your rhythm — 21 days for coffee, 42 for a salon, 60 for a boutique. One message in the period.
“It's been a while, {name} — your pass is still here when you are.”
The people who liked you enough to add a pass get a chance to remember why.
Play 02
Balance reminder (cashback) and reward-available (stamps) fire when the pass already holds something they can spend.
“You still have {balance} to spend — come in this month.”
Earned value expires in attention, not only in policy.
Play 03
Customers can add a birthday. Once a year the rule can send a greeting or a small extra. Skip it if you do not collect dates.
“Happy birthday from {business} — show your pass this week.”
A once-a-year reason that does not require a CRM project.
How automations run
Set the rule. The cron does the rest.
- 01
Issue passes first
Automations only reach people who have added a pass. The QR on the counter is still step zero.
- 02
Turn on the rules you want
Inactivity, unspent balance, reward ready, birthday. Write a short template. Use {name}, {business}, {balance}, {stamps}, {reward}.
- 03
We claim each send
A background job finds eligible pass holders and records a send so the same person is not messaged twice in the period.
- 04
The pass delivers
Apple Wallet lock screen and Google Wallet message — the same channel as a manual broadcast.
Pricing
Simple, Transparent Pricing
Automations are included. You are not paying per message or per 'flow'.
Just $32.5/month billed annually
Everything included:
- Unlimited members
- Apple & Google Wallet support
- Cashback or stamp cards
- Analytics dashboard
- QR code generation
- Email support
- Custom branding
- Push notifications
7-day free trial
Questions
Questions about win-back.
Unique to this use case, plus the product basics.
Each rule sends at most once per period (monthly, fortnightly, or yearly depending on the type). A customer who is inactive and also sitting on a balance could match two rules — write templates that can stand alone, and do not enable every rule on day one.
Write the rules once. Let the quiet ones hear from you.
Start the trial, issue a few passes, and turn on inactivity when you have a week of visits.
Free for 7 days · Cancel anytime