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Privacy Policy

Last updated: February 21, 2026

1. Introduction

Easy Loyalty ("we," "us," or "our") operates the easyloyalty.app website and related services (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Service.

2. Information We Collect

2.1 Information You Provide

  • Account information: name, email address, and password when you create an account.
  • Business information: business name, logo, and loyalty program details if you are a merchant.
  • Payment information: billing details processed securely through our third-party payment processor (Stripe). We do not store your full credit card information on our servers.
  • Communications: messages you send to us via email or our contact form.

2.2 Information Collected Automatically

  • Usage data: pages visited, features used, and interactions with loyalty programs.
  • Device information: browser type, operating system, and device identifiers.
  • Log data: IP address, access times, and referring URLs.
  • Cookies and similar technologies: we use cookies for authentication, preferences, and analytics.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Service.
  • Process transactions and manage loyalty programs, including Apple Wallet and Google Wallet pass generation.
  • Send transactional emails and important service updates.
  • Respond to your inquiries and provide customer support.
  • Analyze usage patterns to improve user experience and develop new features.
  • Detect and prevent fraud, abuse, and security incidents.
  • Comply with legal obligations and enforce our Terms of Service.

4. Sharing of Information

We do not sell your personal information. We may share your information with:

  • Service providers: third-party vendors that help us operate the Service (e.g., hosting, payment processing, email delivery, analytics).
  • Merchants: if you participate in a merchant's loyalty program, the merchant may receive information about your loyalty activity with their program.
  • Legal requirements: when required by law, regulation, legal process, or governmental request.
  • Business transfers: in connection with a merger, acquisition, or sale of assets.

5. Data Security

We implement industry-standard security measures to protect your personal information, including encryption in transit (TLS/SSL) and at rest. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. We may also retain certain information as required by law or for legitimate business purposes such as resolving disputes and enforcing our agreements.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your personal information.
  • Object to or restrict certain processing activities.
  • Request data portability.
  • Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us at [email protected].

8. Cookies

We use essential cookies for authentication and session management. We may also use analytics cookies to understand how visitors interact with our Service. You can manage cookie preferences through your browser settings. Disabling essential cookies may affect the functionality of the Service.

9. Third-Party Services

Our Service may contain links to third-party websites or integrate with third-party services (e.g., Apple Wallet, Google Wallet, Stripe). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our Service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 16, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at [email protected].