Privacy Policy
Last updated: June 18, 2025
1. Introduction
Easy Loyalty ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our loyalty platform service.
By using our service, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Personal Information
We may collect the following personal information:
- Name and contact information (email address, phone number)
- Account credentials and authentication information
- Business information (business name, address, industry)
- Payment and billing information
- Customer loyalty program participation data
2.2 Usage Information
We automatically collect information about how you use our service:
- Log data (IP address, browser type, access times)
- Device information
- Usage patterns and preferences
- QR code scan events and transaction data
3. How We Use Your Information
We use your information to:
- Provide and maintain our loyalty platform service
- Process transactions and manage loyalty programs
- Send service-related communications
- Improve our service and develop new features
- Prevent fraud and ensure security
- Comply with legal obligations
- Send marketing communications (with your consent)
4. Information Sharing
We may share your information in the following circumstances:
- Service Providers: With trusted third-party service providers who assist in operating our service
- Business Partners: With payment processors like Stripe for transaction processing
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with a merger, sale, or transfer of assets
- Consent: With your explicit consent for specific purposes
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
7. Your Rights
Depending on your location, you may have the following rights:
- Access to your personal information
- Correction of inaccurate information
- Deletion of your personal information
- Restriction of processing
- Data portability
- Objection to processing
- Withdrawal of consent
8. Cookies and Tracking
We use cookies and similar tracking technologies to enhance your experience on our platform. You can control cookie preferences through your browser settings.
9. Children's Privacy
Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
11. Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Email: support@easyloyalty.app