Square Loyalty alternative
Easy Loyalty vs Square Loyalty
Square Loyalty is great if you already run Square POS. Easy Loyalty works next to any till, in Apple and Google Wallet, at a flat price.
14-day free trial · No credit card · No customer app
Last checked: October 2026. Competitor details come from their public websites (sources below) and may have changed since.
The short version
What Square Loyalty is — and who it suits
Square Loyalty is the rewards program built into Square's point-of-sale ecosystem. Customers typically type their phone number at checkout and earn points automatically; enrollment works through Square Point of Sale, Square Invoices or a Square Online site, and Square says customers can add a loyalty pass to Apple Wallet. It integrates directly with Square Marketing and sends transactional texts when points or rewards are earned. If your whole business already runs on Square, that tight integration is hard to beat. Easy Loyalty is POS-agnostic: it works next to any register, supports both Apple Wallet and Google Wallet, and doesn't price by visit volume.
Best for: Businesses already on Square POS that want points earned automatically at payment, tied into Square's marketing tools.
Easy Loyalty pricing
One Pro plan: $39/month or $390/year per location, with unlimited members, both wallets, automations, broadcast push notifications and team members included. 14-day free trial, no credit card required.
Square Loyalty pricing
Square's US loyalty page offers a 30-day free trial and points to Square's plan comparison, where loyalty is listed as part of Square Plus. We couldn't confirm a current US dollar figure on Square's own site. Square's regional help centers describe per-location pricing tiered by monthly loyalty visits (for example, three tiers up to 10,000 visits in Canada and Australia), so costs grow with volume. Check Square's pricing page for your country.
Side by side
Easy Loyalty vs Square Loyalty: feature comparison
| Feature | Easy Loyalty | Square Loyalty |
|---|---|---|
| Pricing | Pro: $39/month or $390/year per locationEasy Loyalty has the edge | Paid Square plan (loyalty listed under Square Plus); regional pages price per location by monthly loyalty visits |
| Free trial | 14-day free trial, no credit card required | 30 daysSquare Loyalty has the edge |
| POS requirement | None yet — standalone, works next to any till or POS | Built into Square Point of Sale, Invoices and Square Online |
| How customers identify | Wallet pass QR (or email + 6-digit code) | Phone number at checkout |
| Wallet passes | Apple Wallet and Google WalletEasy Loyalty has the edge | Apple Wallet pass mentioned; Google Wallet not mentioned on their page |
| Reward models | Cashback (% of spend as a balance) or stamp card, per location | Points-based rewards |
| Earning at checkout | Staff scan the pass at the counter | Automatic when paying through SquareSquare Loyalty has the edge |
| Messaging | Broadcast lock-screen push via the wallet pass (Pro) | Transactional texts; marketing via Square Marketing |
| Automations | Win-back, birthday, reward ready, unspent balance (Pro) | Via Square Marketing integration |
Pricing
- Easy LoyaltyEasy Loyalty has the edge
- Pro: $39/month or $390/year per location
- Square Loyalty
- Paid Square plan (loyalty listed under Square Plus); regional pages price per location by monthly loyalty visits
Free trial
- Easy Loyalty
- 14-day free trial, no credit card required
- Square LoyaltySquare Loyalty has the edge
- 30 days
POS requirement
- Easy Loyalty
- None yet — standalone, works next to any till or POS
- Square Loyalty
- Built into Square Point of Sale, Invoices and Square Online
How customers identify
- Easy Loyalty
- Wallet pass QR (or email + 6-digit code)
- Square Loyalty
- Phone number at checkout
Wallet passes
- Easy LoyaltyEasy Loyalty has the edge
- Apple Wallet and Google Wallet
- Square Loyalty
- Apple Wallet pass mentioned; Google Wallet not mentioned on their page
Reward models
- Easy Loyalty
- Cashback (% of spend as a balance) or stamp card, per location
- Square Loyalty
- Points-based rewards
Earning at checkout
- Easy Loyalty
- Staff scan the pass at the counter
- Square LoyaltySquare Loyalty has the edge
- Automatic when paying through Square
Messaging
- Easy Loyalty
- Broadcast lock-screen push via the wallet pass (Pro)
- Square Loyalty
- Transactional texts; marketing via Square Marketing
Automations
- Easy Loyalty
- Win-back, birthday, reward ready, unspent balance (Pro)
- Square Loyalty
- Via Square Marketing integration
marks who has the edge on that row, in our view.
Where Square Loyalty is stronger
- Native POS integration: points are earned automatically when customers pay through Square — no separate scan.
- One ecosystem for payments, invoices, online store, marketing and loyalty.
- Automatic transactional texts when points or rewards are earned.
- A 30-day free trial.
Why teams switch to Easy Loyalty
- Works with any till, cash register or POS — you don't need to be on Square.
- Apple Wallet and Google Wallet passes with lock-screen push, not just a phone number on file.
- Flat per-location pricing that doesn't climb as your loyalty visits grow.
- Cashback or stamp card models, with a free trial that needs no card.
Questions
Easy Loyalty vs Square Loyalty: FAQ
Straight answers for businesses comparing Square Loyalty alternatives.
No. Easy Loyalty is standalone: staff scan the customer's wallet pass from any phone and enter the sale. It works next to Square, another POS, or a plain cash register.
Sources
Last checked: October 2026. Square Loyalty is a trademark of its owner; Easy Loyalty is not affiliated with it. Spotted something out of date? Tell us and we'll fix it.
Try the Square Loyalty alternative free
Put a cashback or stamp card in your customers' Apple and Google Wallet today. Try everything free for 14 days — no credit card required.
14-day free trial · No credit card · No customer app