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Boomerangme alternative

Easy Loyalty vs Boomerangme

Boomerangme is a feature-packed wallet marketing suite. Easy Loyalty is the simpler, cheaper option for one to a few locations.

Start free trial — no card requiredTry the live demo

14-day free trial · No credit card · No customer app

Last checked: October 2026. Competitor details come from their public websites (sources below) and may have changed since.

The short version

What Boomerangme is — and who it suits

Boomerangme (Boomerang) is a broad digital wallet marketing platform. Customers add cards to Apple Wallet or Google Wallet with no app, and businesses get many card types (punch, reward, cashback, membership, gift, coupon and more), geo-fenced push, an automation flow builder, referral programs, Google review collection, a built-in CRM, API and webhooks, optional POS connections and an AI setup assistant. Its plans also cover agencies (white label) and franchises. It's a strong fit if you want every lever. Easy Loyalty does fewer things on purpose — cashback or stamps, push and automations — at a much lower price for small businesses.

Best for: Multi-location businesses, franchises and agencies that want many card types, geofencing, API/webhooks and POS connections in one suite.

Easy Loyalty pricing

One Pro plan: $39/month or $390/year per location, with unlimited members, both wallets, automations, broadcast push notifications and team members included. 14-day free trial, no credit card required.

Boomerangme pricing

Business $199/month billed monthly ($179/month quarterly, $164/month annually), Agency $259/$239/$214, Franchise $299/$269/$249. Business includes unlimited loyalty cards, 10 locations and 50 manager seats. 14-day trial without a credit card.

Side by side

Easy Loyalty vs Boomerangme: feature comparison

  • Starting price

    Easy LoyaltyEasy Loyalty has the edge
    Pro: $39/month or $390/year per location
    Boomerangme
    From $199/month ($164/month billed annually)

  • Free trial

    Easy Loyalty
    14-day free trial, no credit card required
    Boomerangme
    14 days, no credit card

  • Customer app required

    Easy Loyalty
    No app — pass lives in Apple Wallet and Google Wallet
    Boomerangme
    No — Apple Wallet and Google Wallet

  • Card types

    Easy Loyalty
    Cashback or stamp card
    BoomerangmeBoomerangme has the edge
    Punch, prepaid punch, reward, cashback, membership, gift, coupon

  • Locations included

    Easy Loyalty
    Pro billed per location
    BoomerangmeBoomerangme has the edge
    10 locations on Business

  • Push notifications

    Easy Loyalty
    Broadcast lock-screen push via the wallet pass (Pro)
    BoomerangmeBoomerangme has the edge
    Free push, geo-fenced push; SMS and email offers

  • Automations

    Easy Loyalty
    Win-back, birthday, reward ready, unspent balance (Pro) — ready-made, no setup
    BoomerangmeBoomerangme has the edge
    Automation flow builder

  • Team

    Easy Loyalty
    Owner / admin / staff roles; manager PIN for large redeems (Pro)
    BoomerangmeBoomerangme has the edge
    50 manager seats on Business

  • POS & API

    Easy Loyalty
    None yet — standalone, works next to any till or POS; no public api or zapier integration yet
    BoomerangmeBoomerangme has the edge
    Optional POS connections (e.g. Clover, Toast); API and webhooks

  • Learning curve

    Easy LoyaltyEasy Loyalty has the edge
    Set up in minutes; one program per location
    Boomerangme
    Broad suite with many modules to configure (AI assistant helps)

marks who has the edge on that row, in our view.

Where Boomerangme is stronger

  • Far broader feature set: many card types, referral programs, review collection, CRM, RFM segmentation.
  • Geo-fenced push notifications and SMS/email offers.
  • API, webhooks and optional POS connections such as Clover and Toast.
  • 10 locations and 50 manager seats in the base plan — at 5+ locations it can cost less per location than Easy Loyalty Pro.
  • Agency (white-label, reseller) and franchise plans.

Why teams switch to Easy Loyalty

  • Pay $39/month for one location instead of $164–$199/month.
  • Fewer moving parts: pick cashback or stamps, print your QR, done.
  • Pre-built automations (win-back, birthday, reward ready, unspent balance) instead of building flows from scratch.
  • Designed for single shops and small chains, not agencies.

Questions

Easy Loyalty vs Boomerangme: FAQ

Straight answers for businesses comparing Boomerangme alternatives.

For one to four locations, yes: Easy Loyalty Pro is $39/month per location, while Boomerangme's Business plan is $199/month billed monthly or $164/month billed annually and includes 10 locations. At around five or more locations, Boomerangme can work out cheaper per location.

Sources

Last checked: October 2026. Boomerangme is a trademark of its owner; Easy Loyalty is not affiliated with it. Spotted something out of date? Tell us and we'll fix it.

Other comparisons

Try the Boomerangme alternative free

Put a cashback or stamp card in your customers' Apple and Google Wallet today. Try everything free for 14 days — no credit card required.

Start free trial — no card requiredTry the live demo

14-day free trial · No credit card · No customer app