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Why Loyalty Programs Are Important in 2025
An Easy Loyalty perspective
TL;DR / Excerpt
With third-party cookies disappearing, customer-acquisition costs spiking, and Gen Z demanding personal, instant gratification, 2025 is the make-or-break year for loyalty. First-party data and AI-driven personalisation turn loyalty programs into revenue engines—and Easy Loyalty puts that power in a no-code dashboard.
1 · A post-cookie world needs first-party data
Google Chrome’s full deprecation of third-party cookies means marketers lose a key targeting tool. Loyalty programs supply consent-based, first-party data that’s both privacy-compliant and insight-rich, letting brands keep precision targeting alive. digiday.com,forbes.com
2 · Retention > acquisition
Between 2020 and 2024, average digital-ad CPMs rose more than 40 percent.¹ Yet a 5 percent lift in retention can raise profits 25-95 percent.² Loyalty programs lock in repeat revenue and shield budgets from paid-media inflation. openloyalty.io
3 · Gen Z & Alpha expect instant, hyper-personal rewards
Deloitte’s 2024 survey shows 62 percent of Gen Zers engage only with brands that tailor offers to them. action.deloitte.com McKinsey adds that well-designed programs boost Gen Z purchase frequency by 1.5-2×. mckinsey.com Gamified points, streaks and wallet passes meet that expectation in 2025.
4 · Omnichannel + wallets = zero friction
QR codes, Apple Wallet / Google Pay passes and POS integrations erase the plastic card. Customers move seamlessly from online discovery to in-store scan-to-earn—no app download required.
5 · AI turns loyalty data into profit centres
The 2025 Global Customer Loyalty Report notes that 78 percent of brands already feed loyalty data into AI engines for next-best-offer predictions. antavo.com Dynamic tiers and predictive rewards keep members engaged without manual rule tweaking.
6 · Values-based rewards build long-term trust
Sustainability credits, charity donations and local-partner perks resonate with value-driven consumers; 48 percent say they’d switch to a competitor with a more ethical program. blog.propellocloud.com
How Easy Loyalty helps you win 2025
Challenge | Easy Loyalty fix |
Collect compliant first-party data | Members sign up in seconds; email/phone verified; data stored in the EU. |
Engage across every channel | QR check-ins, NFC-ready passes, auto-emails & SMS. |
Personalise at scale | AI-driven points rules, custom tiers and one-click reward creation. |
Prove ROI | Real-time dashboard shows CLV lift, repeat-visit rate and reward breakage. |
Ready to future-proof your growth? Create your subscription in under five minutes.
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