# A loyalty program customers join without downloading anything.

> Your customers will not install a sixth shop app. They will tap Add to Wallet, because that is how boarding passes and tickets already work. Easy Loyalty is the program behind that pass — cashback or stamps, scan at the counter, lock-screen messages when you need them.

Source: https://easyloyalty.app/use-cases/no-app-loyalty

**Loyalty program without an app** — Run a loyalty program with no customer app. Customers scan a QR, confirm email, and add a pass to Apple Wallet or Google Wallet. Staff scan at the counter.

## A custom app is how loyalty projects go to die.

Agencies sell 'your own app'. Customers do not download it. You pay for builds, reviews, and a login nobody remembers. Wallet is already on the phone.

- App-store listings for a single cafe do not get opened. Wallet passes do, because they sit with payment cards.
- You do not need a POS integration to start — a phone at the counter scanning a QR is enough.
- Staff should not learn a new consumer app. They use your dashboard; customers use Wallet.

## Join in a minute. Earn on the next scan.

The whole point is less software in the customer's life, not more.

### Play 1: Passwordless on purpose

Customers enter an email, receive a 6-digit code, and they are in. No password to reset. Legacy password accounts still work if you have them.

> First-time customer: “I thought there would be an App Store step. There wasn't.”

Sign-up survives a busy queue.

### Play 2: One QR for both wallets

iPhone opens Apple Wallet. Android opens Google Wallet. Same counter code, same program, same staff scan afterwards.

> Barista: “I don't ask which phone. I just scan what they show.”

You are not running two loyalty products.

### Play 3: Web QR if they refuse a wallet

The account page has a rotating personal QR. It scans like the pass. Wallet is the happy path, not a gate.

> Owner: “The one customer who hates Wallet still has a code. Fine.”

Coverage without forcing an install.

## Scan, code, wallet. Then you scan them.

1. **They scan your QR** — On the counter, the receipt, or a follow-up text. The page is yours — your name, your program.
2. **Email code, not a password** — A 6-digit code arrives. They type it, add a name, and the loyalty account exists.
3. **Add to Apple or Google Wallet** — One tap. The pass sits next to their cards. They can also keep using the web QR.
4. **You scan at checkout** — Wallet barcode, rotating QR, or email + 6-digit code if the camera fails. Earn or redeem. The pass updates.

## FAQ

### Is there a customer app at all?

No App Store or Play Store app for customers. Apple Wallet and Google Wallet are the apps they already have. Staff use the Easy Loyalty dashboard in a browser.

### Do I need to change my till?

No. Easy Loyalty does not connect to a POS yet. A phone or tablet with the dashboard camera is the scanner. Integrations are on the roadmap; you can start without them.

### What does a customer do if they get a new phone?

They sign in on the web with the same email code and add the pass again. Their stamps or cashback are on the account, not trapped on the old device.

### Do my customers need to download an app?

No — that's the whole point. Your loyalty pass goes straight into Apple Wallet or Google Wallet. Customers scan a QR code, tap "Add to Wallet," and they're done. Zero friction.

### How do customers earn rewards?

Pick the model that fits your business. Cashback: set a percentage (e.g. 10%) and every purchase adds that much to the customer's wallet balance to spend next time. Stamps: one stamp per visit, and a full card (you choose how many) unlocks a reward like a free coffee. Either way it's recorded with a scan and shows on the pass instantly.

### Does it work on Android too?

Yes! We fully support Google Wallet alongside Apple Wallet. Android users scan the same QR code and add the pass to Google Wallet — same seamless experience on both platforms.

### How long does it take to set up?

About 30 seconds. Sign up, enter your business details, choose cashback or stamps, and your QR code is ready to print. No technical knowledge required.

## Related

- [https://easyloyalty.app/use-cases/apple-wallet-loyalty](https://easyloyalty.app/use-cases/apple-wallet-loyalty)
- [https://easyloyalty.app/use-cases/paper-punch-cards](https://easyloyalty.app/use-cases/paper-punch-cards)
- [https://easyloyalty.app/use-cases/fitness-studios](https://easyloyalty.app/use-cases/fitness-studios)
- [https://easyloyalty.app/use-cases/padel-clubs](https://easyloyalty.app/use-cases/padel-clubs)