# Put today's offer on their lock screen. Not in their spam folder.

> A message attached to an Apple Wallet or Google Wallet pass does not compete with 40 unread emails. They already chose to keep your card. Write 20 characters and 140 more — it lands on the lock screen.

Source: https://easyloyalty.app/use-cases/lock-screen-offers

**Wallet push notifications** — Send lock-screen messages to customers who already added your loyalty pass. No app, no push-permission prompt — the pass is the channel.

## The people who would come in never open the campaign.

You already have regulars. They are not reading a newsletter. They will glance at a lock screen if the line is short and tied to today.

- Email and SMS feel like marketing. A pass they added feels like their card talking.
- Building a customer app just to send push is a year of work and an install you will not get.
- Quiet Tuesdays and last-minute openings need a channel that works in the next hour, not the next digest.

## Three messages worth sending.

Broadcasts go to everyone who has added the pass. Automations send themselves when a rule matches — idle customers, unspent balance, a reward waiting, a birthday.

### Play 1: Fill a hole in the diary

A slot opened. A rainy lunch. A midweek table. One line, one afternoon. Do not send it every day.

> Example lock screen: “Slot opened — a 2pm colour is free tomorrow. Reply or book to take it.”

Empty time becomes a message, not a sunk cost.

### Play 2: Win back the quiet regulars

Set the inactivity automation: if they have not visited in N days, send a template once in the period. Nobody gets nagged twice.

> Example lock screen: “It's been 5 weeks — book this week and keep your cashback growing.”

The people who drifted get one honest nudge, not a blast list.

### Play 3: Tell them the reward is sitting there

Reward-ready (stamps) and unspent-balance (cashback) automations fire when the pass already has something to spend.

> Example lock screen: “Your free class is waiting — book any session this week.”

Earned rewards get used, which is the whole point of earning them.

## Write it once. The pass delivers it.

1. **Customers must have the pass** — Notifications travel with the wallet pass. No pass, no lock-screen line — which is why the QR on the counter matters first.
2. **Broadcast or automate** — Type a title and body for everyone, or turn on win-back, balance, reward, and birthday rules with templates like {name} and {balance}.
3. **Apple and Google deliver** — Apple Wallet shows the message on the lock screen and stores it on the back of the pass. Google Wallet sends a pass message.
4. **Stay honest** — They can remove the pass at any time. Frequency is a reputation choice. One useful note a week beats a daily shout.

## FAQ

### Is this a normal mobile push notification?

It is a wallet-pass message, not an app push. Customers never install your app or tap 'Allow notifications'. Adding the pass is the permission.

### Can I target one customer?

Broadcasts go to every pass holder at that location. Automations target people who match a rule (inactive, unspent balance, reward waiting, birthday). There is no arbitrary one-off segment builder yet.

### How long can the message be?

Keep the title around 20 characters and the body around 140. Lock screens truncate generously; short lines get read.

### Do my customers need to download an app?

No — that's the whole point. Your loyalty pass goes straight into Apple Wallet or Google Wallet. Customers scan a QR code, tap "Add to Wallet," and they're done. Zero friction.

### How do customers earn rewards?

Pick the model that fits your business. Cashback: set a percentage (e.g. 10%) and every purchase adds that much to the customer's wallet balance to spend next time. Stamps: one stamp per visit, and a full card (you choose how many) unlocks a reward like a free coffee. Either way it's recorded with a scan and shows on the pass instantly.

### Does it work on Android too?

Yes! We fully support Google Wallet alongside Apple Wallet. Android users scan the same QR code and add the pass to Google Wallet — same seamless experience on both platforms.

### How long does it take to set up?

About 30 seconds. Sign up, enter your business details, choose cashback or stamps, and your QR code is ready to print. No technical knowledge required.

## Related

- [https://easyloyalty.app/use-cases/win-back](https://easyloyalty.app/use-cases/win-back)
- [https://easyloyalty.app/use-cases/beauty-salons](https://easyloyalty.app/use-cases/beauty-salons)
- [https://easyloyalty.app/use-cases/coffee-shops](https://easyloyalty.app/use-cases/coffee-shops)
- [https://easyloyalty.app/use-cases/apple-wallet-loyalty](https://easyloyalty.app/use-cases/apple-wallet-loyalty)