# Keep salon clients coming back every 4–6 weeks.

> The paper card you handed over in January is gone by the spring colour. Easy Loyalty puts a branded pass in Apple Wallet or Google Wallet, credits cashback on the bill — or a stamp per visit — and can remind them when a slot opens.

Source: https://easyloyalty.app/use-cases/beauty-salons

**Loyalty program for beauty salons** — A wallet loyalty program built for beauty salons. Clients add a pass, earn cashback or stamps on cuts and colour, and get lock-screen reminders when they are due back.

## Your best clients disappear for one cycle too many.

Salon businesses live on rebooking. A client who stretches 6 weeks to 10 is not angry — they just were not reminded, and another chair was closer to home.

- Paper loyalty cards vanish between appointments that are a month apart.
- Retail at the desk is easier when the pass already shows a cashback balance they can put toward product.
- A last-minute cancellation is wasted unless you can tap the people who already know you.

## Three salon plays that fit between clients.

Front desk runs this. Not a marketing team.

### Play 1: Cashback on colour, stamps on cuts — or one rule for all

If tickets vary (colour vs blow-dry), cashback is fairer. If you want '10 visits, one free treatment', use stamps. Either way the stylist or receptionist scans at checkout.

> Front desk: “I scan while they're paying. The new balance is on the phone before they book the next one.”

Loyalty is part of taking payment, not a second conversation.

### Play 2: Rebook from the lock screen

When a colour slot opens, send one line. The inactivity automation covers clients who are overdue without you hunting the book.

> Lock screen: “A 2pm colour slot just opened tomorrow — grab it if you still need a date.”

Holes in the column get a chance before they stay empty.

### Play 3: Put retail on the same pass

Cashback from a treatment can be spent on product at the next visit. The pass is the reminder that they have something to use.

> Stylist: “She had $8 sitting there. That's the mask she always 'thinks about'.”

Desk retail has a number attached, not a speech.

## Same afternoon, between appointments.

1. **Name the salon and the offer** — Logo, colours, 5% cashback or 8 stamps = a free blow-dry. Ten minutes if you have the logo on your phone.
2. **QR at reception** — Clients scan while they wait or after they pay. Email code, add pass. You can still honour old paper.
3. **Scan on the way out** — Phone or tablet camera. Amount for cashback, or a stamp. No till integration required.
4. **Turn on the 5-week nudge** — Inactivity around 35–42 days matches a typical cut-and-colour cycle. Optional birthday if you already ask.

## FAQ

### Can each stylist have their own program?

Programs are per location (business). Multiple chairs in one salon share a pass. If you run a second site, that location gets its own pass, QR, and subscription.

### What should we offer — stamps or cashback?

Colour-heavy salons usually prefer cashback because tickets vary. Cut-only or blow-dry bars often prefer stamps. You can switch later.

### Will clients think this is another booking app?

No. There is nothing to install. The pass sits in Wallet next to their cards. You still use whatever booking tool you use today.

### Do my customers need to download an app?

No — that's the whole point. Your loyalty pass goes straight into Apple Wallet or Google Wallet. Customers scan a QR code, tap "Add to Wallet," and they're done. Zero friction.

### How do customers earn rewards?

Pick the model that fits your business. Cashback: set a percentage (e.g. 10%) and every purchase adds that much to the customer's wallet balance to spend next time. Stamps: one stamp per visit, and a full card (you choose how many) unlocks a reward like a free coffee. Either way it's recorded with a scan and shows on the pass instantly.

### Does it work on Android too?

Yes! We fully support Google Wallet alongside Apple Wallet. Android users scan the same QR code and add the pass to Google Wallet — same seamless experience on both platforms.

### How long does it take to set up?

About 30 seconds. Sign up, enter your business details, choose cashback or stamps, and your QR code is ready to print. No technical knowledge required.

## Related

- [https://easyloyalty.app/use-cases/lock-screen-offers](https://easyloyalty.app/use-cases/lock-screen-offers)
- [https://easyloyalty.app/use-cases/win-back](https://easyloyalty.app/use-cases/win-back)
- [https://easyloyalty.app/use-cases/spas](https://easyloyalty.app/use-cases/spas)
- [https://easyloyalty.app/use-cases/nail-salons](https://easyloyalty.app/use-cases/nail-salons)