# Retail store push notifications to customers

> Reach retail customers on lock screen. Flash sales, VIP offers, loyalty rewards — push notifications that convert.

Source: https://easyloyalty.app/retail-store-push-notifications-to-customers

## Summary

Easy Loyalty moves the loyalty card into Apple Wallet or Google Wallet and lets retail stores run it as a digital stamp card (one stamp per visit, a full card unlocks a reward) or as cashback (a percentage of every purchase lands on the pass instantly). No customer app; your cashier scans the pass at the counter.

## Why retail stores switch from paper

For retail stores, shoppers are already juggling bags and a phone at the till; a paper card is one thing too many. A wallet pass is always on the phone, updates itself, and every scan is recorded.

## Worked cashback example

A regular spends about $70 per visit and comes in 1 time a month. At 5% cashback:

- Earned per visit: $3.50
- Earned per year: $42
- Annual revenue the program protects: $840

Typical purchases: everyday essentials, a seasonal purchase, a gift card for someone else.

## Example lock-screen message

**Members' evening** — Thursday 6–8pm: cashback doubled for pass holders. Bring a friend.

## How to launch

1. Sign up and start the 14-day free trial — no credit card required.
2. Add your retail name and logo, then choose stamps (e.g. 10 = a free item) or cashback (e.g. 5%).
3. Design the Apple Wallet and Google Wallet passes with the live preview.
4. Print the QR code for the counter, or share the sign-up link.
5. At checkout, your cashier scans the pass; cashback or stamps are credited instantly.
6. Optional: send lock-screen messages or enable automations (win-back, birthday, reward ready).

## FAQ

### How do lock-screen notifications on a wallet pass work?

You write a short title and message in the dashboard. Apple Wallet shows it on the lock screen and stores it on the back of the pass; Google Wallet delivers it as a pass message. Customers don't open anything — they glance at their phone.

### What would a retail store actually send?

Something like “Members' evening: Thursday 6–8pm: cashback doubled for pass holders. Bring a friend.” Short, timely and tied to a reason to visit. Notifications go to every customer who has added your pass to their wallet.

### Won't customers find this annoying?

Only if it's frequent and generic. Because the message sits on a pass the customer chose to add, one relevant nudge a week performs far better than daily emails — and they can remove the pass at any time, which keeps you honest.

### Do my retail store customers need to download an app?

No. Apple Wallet and Google Wallet are already on every iPhone and Android phone. Customers open your link or scan a QR code, tap “Add”, and the pass sits next to their bank cards. Nothing to install, nothing to remember.

### Stamps or cashback — which should I choose?

Both are built in; you pick per location. A stamp card (e.g. 10 stamps = a free item) is simple and works when every visit is worth about the same. Cashback — many retail stores start around 5% — scales with spend: when your cashier records a $70 purchase, $3.50 lands on the pass to spend next time. You can switch later without reissuing passes.