# Coffee shop customer push notifications

> Notify coffee shop regulars about new drinks, happy hour, rewards. Push to Apple Wallet — they see it without opening anything.

Source: https://easyloyalty.app/coffee-shop-customer-push-notifications

## Summary

Easy Loyalty moves the loyalty card into Apple Wallet or Google Wallet and lets coffee shops run it as a digital stamp card (one stamp per visit, a full card unlocks a reward) or as cashback (a percentage of every purchase lands on the pass instantly). No customer app; your barista scans the pass at the counter.

## Why coffee shops switch from paper

For coffee shops, a rushed morning queue is exactly when nobody can find a paper card. A wallet pass is always on the phone, updates itself, and every scan is recorded.

## Worked cashback example

A regular spends about $6 per visit and comes in 12 times a month. At 5% cashback:

- Earned per visit: $0.30
- Earned per year: $43
- Annual revenue the program protects: $864

Typical purchases: a flat white, a pastry with their coffee, a bag of beans to take home.

## Example lock-screen message

**Rainy-day treat** — Show your pass before 11am today for cashback on any hot drink.

## How to launch

1. Sign up and start the 14-day free trial — no credit card required.
2. Add your coffee shop name and logo, then choose stamps (e.g. 10 = a free item) or cashback (e.g. 5%).
3. Design the Apple Wallet and Google Wallet passes with the live preview.
4. Print the QR code for the counter, or share the sign-up link.
5. At checkout, your barista scans the pass; cashback or stamps are credited instantly.
6. Optional: send lock-screen messages or enable automations (win-back, birthday, reward ready).

## FAQ

### How do lock-screen notifications on a wallet pass work?

You write a short title and message in the dashboard. Apple Wallet shows it on the lock screen and stores it on the back of the pass; Google Wallet delivers it as a pass message. Customers don't open anything — they glance at their phone.

### What would a coffee shop actually send?

Something like “Rainy-day treat: Show your pass before 11am today for cashback on any hot drink.” Short, timely and tied to a reason to visit. Notifications go to every customer who has added your pass to their wallet.

### Won't customers find this annoying?

Only if it's frequent and generic. Because the message sits on a pass the customer chose to add, one relevant nudge a week performs far better than daily emails — and they can remove the pass at any time, which keeps you honest.

### Do my coffee shop customers need to download an app?

No. Apple Wallet and Google Wallet are already on every iPhone and Android phone. Customers open your link or scan a QR code, tap “Add”, and the pass sits next to their bank cards. Nothing to install, nothing to remember.

### Stamps or cashback — which should I choose?

Both are built in; you pick per location. A stamp card (e.g. 10 stamps = a free item) is simple and works when every visit is worth about the same. Cashback — many coffee shops start around 5% — scales with spend: when your barista records a $6 purchase, $0.30 lands on the pass to spend next time. You can switch later without reissuing passes.