# Beauty salon customer push notifications

> Reach beauty salon clients on their lock screen. Send offers, reminders, rebook prompts — push to Apple Wallet, not email.

Source: https://easyloyalty.app/beauty-salon-customer-push-notifications

## Summary

Easy Loyalty moves the loyalty card into Apple Wallet or Google Wallet and lets beauty salons run it as a digital stamp card (one stamp per visit, a full card unlocks a reward) or as cashback (a percentage of every purchase lands on the pass instantly). No customer app; your front desk or stylist scans the pass at the counter.

## Why beauty salons switch from paper

For beauty salons, clients visit every 4–6 weeks, so a card issued in January is usually gone by spring. A wallet pass is always on the phone, updates itself, and every scan is recorded.

## Worked cashback example

A regular spends about $65 per visit and comes in 1 time a month. At 5% cashback:

- Earned per visit: $3.25
- Earned per year: $39
- Annual revenue the program protects: $780

Typical purchases: a cut and colour, a blow-dry before an event, retail products at checkout.

## Example lock-screen message

**Slot opened** — A 2pm colour slot just opened tomorrow — reply or book online to grab it.

## How to launch

1. Sign up and start the 14-day free trial — no credit card required.
2. Add your beauty salon name and logo, then choose stamps (e.g. 10 = a free item) or cashback (e.g. 5%).
3. Design the Apple Wallet and Google Wallet passes with the live preview.
4. Print the QR code for the counter, or share the sign-up link.
5. At checkout, your front desk or stylist scans the pass; cashback or stamps are credited instantly.
6. Optional: send lock-screen messages or enable automations (win-back, birthday, reward ready).

## FAQ

### How do lock-screen notifications on a wallet pass work?

You write a short title and message in the dashboard. Apple Wallet shows it on the lock screen and stores it on the back of the pass; Google Wallet delivers it as a pass message. Customers don't open anything — they glance at their phone.

### What would a beauty salon actually send?

Something like “Slot opened: A 2pm colour slot just opened tomorrow — reply or book online to grab it.” Short, timely and tied to a reason to visit. Notifications go to every customer who has added your pass to their wallet.

### Won't customers find this annoying?

Only if it's frequent and generic. Because the message sits on a pass the customer chose to add, one relevant nudge a week performs far better than daily emails — and they can remove the pass at any time, which keeps you honest.

### Do my beauty salon customers need to download an app?

No. Apple Wallet and Google Wallet are already on every iPhone and Android phone. Customers open your link or scan a QR code, tap “Add”, and the pass sits next to their bank cards. Nothing to install, nothing to remember.

### Stamps or cashback — which should I choose?

Both are built in; you pick per location. A stamp card (e.g. 10 stamps = a free item) is simple and works when every visit is worth about the same. Cashback — many beauty salons start around 5% — scales with spend: when your front desk or stylist records a $65 purchase, $3.25 lands on the pass to spend next time. You can switch later without reissuing passes.